People

Peter Zillig
CEO
Cheil London
Pete joins Cheil London as newly appointed CEO. Pete’s career has seen him experience both client and agency side as a former EMEA head of advertising, UK communications director and marketing and communications director for e-commerce for Compaq, working in Munich, London and Houston.
Prior to this Pete was at Havas Worldwide, where he rose from president of global brands to CEO of the New York office. Most recently, he was a former EMEA chief executive of Tag Worldwide, where he led its digital transformation.
Caitlin Ryan
Executive Creative Director
Cheil London
Appointed as Executive Creative Director at Cheil in 2016, Caitlin is passionate about doing the right thing by consumers, and creating brand experiences that start with consumers’ lives - not a media channel.
Originally from Australia, Caitlin first became ECD of Proximity BBDO in 2001, before crossing the pond to join Karmarama in 2013. Her passion for innovative, digitally minded creative has seen her work on such accounts as Honda, BBC, Cobra, Air New Zealand and Costa Coffee. She’s a member of WACL and speaks regularly on behalf of the industry, particularly on the subject of helping more women stay and thrive in the UK creative industries.
And if she’s not reviewing creative she’s testing coffees - Caitlin also owns three of London’s most popular independent cafés: Lantana in Fitzrovia, Shoreditch and Camden.
Chris Chalk
Global Chief Strategy Officer
Cheil London
After successfully earning a Masters degree in Psychology, advertising revealed itself as one of the few professions in which Chris could continue to pursue his interest in human behaviour.
That interest has since led him to places as diverse as Nigeria, China, the USA, Russia and Brazil. His background has provided Chris with the opportunity to work with and advise global brands like Apple, Smirnoff, Toyota, Hewlett Packard and Land Rover.
Prior to joining Cheil, Chris was a Partner at Goodby, Silverstein & Partners in San Francisco, Chairman of Saatchi & Saatchi in London, and a lecturer at both Miami Ad School and VCU Brand School.
Jason Capra
Managing Partner
Cheil London
Appointed as Managing Partner at Cheil in 2015, Jason was brought in to lead the Samsung account across UK, Europe and Global projects.
His drive and passion, along with his reputation for delivering the best creative and effective work possible, has seen him work across a diverse range of global and local brands at five of the UK’s top advertising agencies: D'Arcy, Leagas Delaney, AMV BBDO, Brothers and Sisters and now Cheil.
Jason has a proven track record in heading up large multi-disciplined teams and departments to develop successful integrated marketing campaigns at Global, EMEA and domestic levels. Clients over the years have included Samsung, BSkyB, Aviva, Diageo, Johnson & Johnson, Mars, BBC, Sainsbury's, COI, Adidas, Patek Philippe and Barclays – with many campaigns receiving well-earned recognition at major creative and effectiveness award shows.
When not working with clients or chasing around his two small boys, you’ll find Jason on a tennis court, out running or playing golf.
Jon Buckley
Head of Digital and Social
Cheil London
Since joining Cheil in 2013, Jon has steered the development of all our digital and social offerings for Samsung - as well as Cheil's other clients.
In his previous roles, Jon created and managed digital departments at three of the UK’s leading agencies, working on brands such as Skittles, O2, Skoda, Maserati & Ferrari, Pernod Ricard, BMW, Stella Artois, Chrysler and Jeep to name but a few.
A digital marketing specialist armed with a huge breadth of cross-media expertise, Jon is nevertheless somewhat embarrassed at having been voted ‘Direct Marketing’s 3rd Best Digital Marketer’.
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