How we welcomed a Japanese legend to the UK
First established in Osaka back in 1935, performance-clothing giant Descente has over the past 80 years grown an international stature through its dedication to craftsmanship and quality. And yet it has zero exposure in the UK.
Until now, anyway.
As Descente’s official UK marketing partner, we’ve helped launch the brand’s first ever European store in Carnaby St, London, dressing the flagship’s three storeys for an opening event spectacle that spilled out onto the streets outside. Lively parkour displays captured both the brand’s passion for performance and their love of colour (check out the Origami-inspired jackets).
We’ll continue to welcome Descente to the UK through PR and social media, managed in-house by our teams.