Over to You
How Do You Launch A Smartphone To A Millennial Audience That Isn’t Listening?
You do it natively, in the same discreet digital spaces your audience live and breathe. Celebrating a unique digital culture with a new generation of social media superstars from YouTube, Instagram, Blogger and Tumblr.
We gave the GS4 range to 28 social influencers. They used their unique talents to put the phones to the test, creating a real-world product manual like no other. A living video encyclopedia demoing the power of the phones.
But Over To You was more than just user generated content. Our co-creators also became our media channel, sharing content with their followers and delivering exactly the right group of people in exactly the right social channels at a fraction of the cost of a traditional media campaign.
- Over to You connected Samsung with a highly-targeted YouTube audience of 1.5million 16-25 year olds.
- The campaign reached 76% of its potential audience with 70% of its content viewed from start to finish.
- Plus a further 55k deep engagements with 97% positive sentiment.
- All executed for less than a single UK 30” prime time TV media slot.