How do you get a new generation of students to engage with Shakespeare?
Studying Shakespeare is mandatory for all UK schoolchildren from age 11. But teenagers sometimes find studying Shakespeare “too hard” or “boring.” Our challenge was to engage these students when they’re at the greatest risk of rejecting his work for life
Our solution was RE:Shakespeare - a free Android app from Samsung and the Royal Shakespeare Company. RE:Shakespeare helps students learn through play, practice and performing for real. As they work through a series of immersive 360 and interactive challenges, hosted by celebrity influencers and performance experts, they discover Shakespeare’s stories, characters and language in fun new ways.
Since launch, cultural influencers from The Guardian to Fast Company have featured RE:Shakespeare and it’s been described as “…not just-a must-have but a “drop-whatever-it-is-that-you’re-doing-and-get-down-to-Google-Play-and-download-it-now” must have.” And every time a student uses the app, they’re experiencing Shakespeare as he always intended – through performance and play
- RE:Shakespeare has been distributed as part of the RSC education outreach programme to 1,200 schools, 2,000 teachers and over 530,000 students.
- Wider PR activity created 68 pieces of targeted coverage with a total reach of 707,594,733
- To-date the app has been recognised for its innovation and creativity at major international award shows including Cannes Lions, The Webbys, The Lovies, The Andys, One Show and Creative Circle.